![]() ![]() When you look at the ink used to produce the color charts, you actually see the color. Pure, Solid, or Spot Colors: To make things a bit more complex, it is important to keep in mind that there are "pure" colors meaning colors that are obtained out of a mineral, pigments, or manufacturing a process. This "language" created a color standardization system that helps in color identification and matching. The common language between clients, artists, and printing companies is the Pantone Matching System, most of the time called "PMS". How would you describe a color to your graphic artist so that he/she can match it? How would you let your print provider know how the color on a printed piece should look like? How could you tell if the printed color is "right" or "wrong"?
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